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| Singapore Search Engine Marketing |
| Thursday, June 21, 2007 |
Before you are going to do Singapore search engine marketing, please consider which search engine you focus:
1. Yahoo
2. Google
3. Live
From Alexa, we can see Yahoo.com is the No.1 website in Singapore. Note: Alexa may not be 100% accurate. We treat it as a good reference only.
MSN is No.3 and Google ranks No. 5 and 8 respectively.
Does it mean Yahoo is the no.1 search engine in Singapore?
Definitely not. Take a look at the traffic composition of Yahoo.com below:
This means, only 1 out of 10 people will use the Yahoo search engine. However, you can imagine...if 10 people go to Google, you can find 8 out of 10 people are using the Google search engine.
So Google is a more popular search engine in Singapore? To get a more accurate answer, we need to do a more complicated calculation.
For Yahoo.com, there are around 25.58% of the global internet population reach this website. 2% of the traffic composition is from Singapore. And 11% of the visitors use the Yahoo search engine. So....
The total users of Yahoo search engine in Singapore according to the global reach level = 25.58% x 2% x 11% >>>> 0.056%
How about Google?
The total users of Google search engine in Singapore according to the Global reach level (we use Google Singapore to calculate only) = 0.25% x 0.91% >>>> 0.2275%
Therefore, we can estimate the no. of search engine user of Google.com.sg is at least 4 times more than Yahoo.com in Singapore. Remember that I don't count the traffic to Google.com. So we strongly believe that the figure is underestimated.
Since we know Google is more popular in Singapore by using mathematical calculation, so it is good to focus on Google to do your Singapore search engine marketing. |
posted by Kelvin Hui @ 10:39 AM  |
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| About Kelvin Hui |
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Name: Kelvin Hui
About Me: I.T. Skinhead
See my complete profile
Name: Apisith Chawla
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